It is not easy to start, manage and grow an online business. It requires a lot of investments; both time and financially. The web is dynamic, and different business models are introduced on a daily basis; which is a good thing. Irrespective of the nature of the business, it is paramount you invest in digital marketing, especially if you are a player in a time-bound business such as dropshipping.

What is dropshipping?

In the versatile world of internet marketing, dropshipping can basically be defined as a unique online business model that allows a retailer of specific products such as wigs or costumes works directly with a supplier, manufacturer or distributor to deliver (dropship) products to the customer without having to personally keep inventory. This model allows the customer to place an order on the retailer’s website, pay the retail price, while the retailer makes a profit by purchasing the same product at the wholesale price and having it delivered to the customer directly. This is an amazing business model that reduces overhead costs, guarantees customers of their products in time and helps the manufacturer or distributor grow sales. At the end of the transaction, everyone is a winner.

What is digital marketing?

Most people confuse digital marketing with either social media marketing or mobile marketing. The majority assume search engine optimization covers everything about digital marketing. In a layman’s language, digital marketing a process through which products and services are made available on digital platforms for easy access by targeted customers. People spend long hours on digital platforms such as mobile devices, browsing social media websites, watching videos online, or even reading emails. Digital marketing, therefore, entails ensuring that web users get targeted advertising messages on these platforms, transforming them into buying customers.

How is digital marketing important in the dropshipping business? 

Digital marketing is the cornerstone of any online business. In the dropshipping industry, the retailer has to promote the products on his or her business. On the other hand, the customer can be any typical web surfers searching for the products to make a purchase. On coming across the said product, he or she places the order, checks out and makes the payment. This is only possible if the dropshipping suppliers have invested in digital marketing. Otherwise, there shall be no visibility. The web is competitive, and the higher the ranking in the search engines of your targeted keywords, the better for the business.

Forms of digital marketing

There are various forms of digital marketing that dropship entrepreneurs can make use of. They include, but not limited to

• Email marketing
• Mobile marketing
• Affiliate marketing
• Social media marketing
• Search engines marketing
• Social media marketing
• Pay-per-click

While it is advisable to utilize all the aforementioned digital marketing solutions for your Halloween business, there are some forms are obviously better than others and guarantee better long term results than others. However, each of these methods suits specific demographics; there is no one-fit-all solution whatsoever.

1. Mobile marketing 

How long do you spend on your mobile devices? Well, the truth is, most people cannot just let go of their phones. They are either browsing the internet, on some mobile apps or reading text messages. This is one of the fastest-growing digital marketing method that dropshipping suppliers can utilize to grow their businesses. The most effective and popular mobile marketing strategy is through in-app advertisements due to their higher conversion rates.

2. Email marketing 

This is one of the fastest and effective digital marketing methods. Emails have a personal touch. People check their emails multiple times a day. Sometimes, they bump into advertisements, get curious, click on the links and boom, they end up on a website selling something they like. It is also one of the oldest digital marketing methods that have remained effective over the years.

3. Pay per click

As you work on your marketing strategy, you need a budget for advertising. Pay per click allows you to pay for services such as Google AdWords and get featured on top of the search engine result pages. This is one of the easiest ways for new companies to get visibility with higher conversion rates. Most people trust the top results in SERPs, the reason why this method is effective for Halloween dropshipping businesses such as Goods by BC.

4. Social media marketing 

From the giant Facebook, Instagram and Twitter to professional sites such as LinkedIn, social media offer unlimited opportunities to digital marketers. It is, however, paramount that you understand the types of people who use these sites because Facebook users and LinkedIn users don’t have most things in common. LinkedIn might be good for B2B marketing, but not ideal for direct consumers, who are best found on Facebook. There are various ways through which your wholesale dropshipping business can go about this; from paying for ad placement to maximizing Facebook groups.

5. Content marketing 

People are hungry for information; the reason why most people check out websites. In the internet world, it is believed that content is king! Search engines will rank your site based on the quality of content. People will spend more time on your web pages if the information there is interesting to read and informative. Content marketing is crucial and diverse. While you have to publish blogs on your website, you need to explore ghost blogging and serious link building for your dropship business.

6. Search engine marketing

Commonly known as search engine optimization (SEO), this form of digital marketing is the most recommended for guaranteed long term visibility and higher ranking in SERPs. You need to understand the targeted keywords through comprehensive research, publish related content, build relevant links, ensure a presence on social media through regular content sharing, and more. It is a complex process that in most cases will require the services of a digital marketing agency.

7. Affiliate marketing 

Dropshipping closely resembles affiliate marketing. Here, you advertise and market someone’s products and earn a commission when they purchase. If you have watched a YouTube video of someone trying to convince why some solutions are better and why you should purchase, then that is what it entails.

Conclusion

During the Halloween period, most people purchase their costumes at the last minute. The surest way to ensure that they receive their purchases in time is through dropshipping. However, there are many dropshipping suppliers targeting the same customers. The only way to beat the chasing competition is to remain visible and relevant. That is best realized through reliable digital marketing strategies. When you get it right, your business will soar. It is a worthy investment.

The greatest holiday of the year is right around the corner, that’s right, its Halloween Season! And this here is the ultimate guide you will need to make it the best Halloween yet.

Now the first thing that comes to mind when you hear Halloween costumes, and with good reason. Halloween is one of the few times that people get to let loose and allow the creative juices flow. And what better way to express creativity and personality than with a killer Halloween costume.

But how then do you go about selecting the scary Halloween costumes for your store? Halloween is such a vast holiday with every member of the family keen on getting in on the action. To satisfy every need, you will make sure that whatever you pick will be accessible, and everyone who visits your store leaves a happy and satisfied customer. Look no further because this is how to turn spooky into sales:

1. Choose the right wigs

It goes without saying that wigs are among if not the most critical part of any Halloween costume. They are the one thing that will either make or break the entire look. And with the varied preferences of people when it comes to the kind of costume, you will need to stock a variety of wigs to satisfy their needs. 

Although choosing the kinds of Halloween wigs to stock might seem like a daunting prospect, it is a lot simpler than you might think. At googsbybc.com the selection has already been made for you. All you have to do is pick from the assorted varieties of wigs and have them delivered right to your door.

Everything from fashion wigs to historical figure wigs is available for you to select from, all of which are sourced from the best Halloween wigs manufacturers to ensure that you and your clientele are getting the best bang for your buck.

Once you have selected your wigs, you need to work out a fast and effective way of getting them to your buyers. One of the most effective ways would be through the use of a drop shipping service. Here, you don’t have to worry about having actual inventory at hand as a seller. You may curate the wigs you want on your online store and have them delivered directly to your client. An ingenious option because the dropship wigs are just as good as if they came straight from you, except faster and with less hustle.

2. Get the best costumes

Getting the best Halloween costumes might seem like it is this mammoth task, damn near impossible, but you would be wrong to think that. Picking the right outfits for your store is as simple as visiting goodsbybc.com and selecting any from the vast array available for purchase on there.

The quality of a costume is also a critical factor to consider, especially when it comes to dropshipping business. More often than not, dropship costumes are usually of cheap material and rarely ever look like they do on the screen. You want to avoid these kinds of costumes if you intend on making a profit during this Halloween season.

You can do this by getting your Halloween apparel from a reputable supplier of wholesale Halloween costumes. A supplier that can guarantee that the products you get will top quality, ones that are sure to leave your clients happy, and as we all know; a happy customer is a repeat customer.

Once you have curated the costumes, you need to find an effective way to get the costumes to the buyers in a safe an effective way. Just like with wigs, you can offer dropship costumes to solve this. Dropshipping provides a fast and reliable option to get the products to the buyer with as little delay and redundancy as possible.

3. Sort out the Delivery

As is typical human nature, some people will wait till the very last minute to order their Halloween costumes, and they will still want the costumes delivered to them in time for the big day. This is hard to do as a retailer what with all the redundancies that come with the conventional way of doing business. By this, I refer to the whole process of having inventory delivered to you first before shipping it out to the consumer; this simply won’t do if you intend on satisfying these last-minute Halloween costume shoppers.

This is when dropshipping comes into play. But first of all, we have to answer one very pertinent question:

What is dropshipping?

Dropshipping refers to a supply chain management technique whereby the retailer does not have to keep an inventory of the goods he is selling; instead, the buyers’ order and shipment information is relayed either the manufacturer or drop shipping supplier or distributor who then ships the products directly to the customer.

This is an ingenious way of doing business; it eliminates the restrictions of the conventional physical store and inventory business model. It is even more appealing in the sense that it removes the problem of having leftover stock, especially when you deal in seasonal products such as Halloween costumes because there is no physical stock to begin with.

Another point that makes this even more attractive as a mode of conducting business is that it is so flexible you can do your job from home. The lack of a physical inventory negates the need to have an actual physical location from which to conduct business. Great news because you can do all this right from the comfort of your home.

Follow these simple guidelines to get you into the spirit of Halloween, and help turn spooky into profit this Halloween.

Hallowe’en, celebrated on October 31, a day before All Saints Day is a holy and the second most commercial holiday for Americans.

The endeavor of wearing extraordinary to outlandish costumes each year is the culmination of the Celts who lived 2,000 years back in the Iron Age. They referred the day as the end of summers and the beginning of the new year leading to a cruel dark, cold winters.

More than that, they celebrated the day as the season for harvesting crops and relating the day to human death. The day when doors are opened between the dead and living worlds, and ghosts come alive.

This makes Halloween more intriguing and interesting. Moreover, the single most day where kids and many times adults too, gather and wander door to door with incredible costumes and a mission to trick-or-treat and fill bags with candy.

Wait, Have you ever wondered why do we wear costumes on Halloween?

Yes, it’s something that may have triggered many times, so let’s move back in time to find the answers and discover the enigma behind wearing costumes on Halloween.

Origins Of Halloween:

The Origins of Halloween has its core in the Samhain Festival. It begins back in Iron Age when Celts lived in the parts of Great Britain and Northern France, which is now Ireland.

They celebrated the festival of Samhain, where Celtic-folklore believed the day of October 31 to be the beginning of the darker half of the year and the season to harvest crops.

The festival of Samhain was referred to as the day of summer’s end and the dawn of the new year. The night before the new year also brought a prodigious belief, that dead would return to haunt the living world.

To ward off the spirits, from harming people and crops, they would leave food and drinks on the doorstep in hopes of appeasing the haunted spirits. Celt folks also tried to appease like spirits, where they would dress up like spirit and light bonfires in efforts to fool the spirits. This practice led to the traditions of today’s Halloween.

They also used to camp a bonfire to help them protect and be the shield against cruel winters.

The Role Of Irish Immigrants In “Trick Or Treat”

The Roman invasion of Celtic land, coupled two festivals of Roman origin with the Celtic festival. Thus Feralia (the day to honor the dead) and Pomona (the day to honor the Roman goddess of fruit and trees) were mixed with Samhain.

Further, Halloween reached the borders of America in the mid-19th century, when the Irish immigrants arrived with the festival of Samhain.

Borrowing the custom of dressing up from Irish tradition, Americans started wandering house to house asking for food and money, which was known as “Guising.” This also was the origin of Trick-or-Treat.

This gave rise to Trick-Or-Treat and completed the other part of Halloween that we love today. Now, though, children dress up with Halloween costumes and go from house to house playing trick-or-treat, ask for candies, and if no treat is offered, they pull a trick on homeowners.

The modern tradition also introduced “Jack-O’-Lanterns,” where individuals carve scary faces on pumpkins to scare evil spirits and welcome trick-or-treat children.

Halloween Parties And Costumes:

By the 1950s, the Halloween made its place in everyone’s core for being the holiday for community gathering and neighborly get-togethers than about ghosts and pranks. This way the occasion for celebrating Halloween themed parties, games and horror story sessions came into existence.

The trend for wearing the most creative costume that stands out from the crowd started, which has now evolved with dressing up like famous celebrities, cartoon characters and heroes as well.

So, wondering where to get Halloween costumes? To discover perfect themed outfits and a wide range of costumes and wigs, you should consider visiting Goods By BC.

And if you’re thinking about bashing a Halloween party this summer end, the best option is to purchase wholesale Halloween costumes and wigs to surprise your friends and family with exciting costumes.

Wrapping Up:

This was the real mystery behind Halloween’s birth and answer to why costumes on Halloweens play such an impactful part, plus how wandering for candies complete the US’s second most commercial family-friendly holiday.

Halloween has attracted many individuals around the globe, even without knowing the history of the traditions. Even UNICEF utilizes the same Trick-or-Treat idea to raise funds for individuals in need around the globe. Enjoy the night and wear the most unique Halloween themed costume this year.